Squashed

A blog of politics, law, religion, and the tricky spots where they collide.

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And yes, we’re also introducing another vocabulary word with Pizza Hut, which is ‘The Hut.’ That ties in nicely with (today’s) texting generation.

Pizza Hut’s possible rebranding to “The Hut” (via Lee)

Marco asks, “Did anyone at Pizza Hut consider the possibility that fewer people are eating there because the food isn’t very good and is incredibly unhealthy, which people are finally starting to care about a little more, rather than the restaurant’s name being one word too long for the “texting generation” to handle?”

I’m sure a highly paid marketting consultant thought of that, then immediately banished the thought. You can’t stay a highly paid marketting consultant for very long if you tell people obvious things they could have thought of themselves. Instead, you need to propose “The Hut” to appeal to “the texting generation.” This impresses the executives who would never have come up with an idea like that. It sounds crazy—but it has to be right! After all, their marketting consultants are the highest paid guys in the business.

(Besides, the texting generation is a bit younger. When they hear “The Hut” maybe they don’t immediately think of that model of physical fitness, Jabba the Hutt.)

  1. johnholdun reblogged this from dalasverdugo and added:
    Crazy, dalas tumbled...this right before I did. I totally missed
  2. dalasverdugo reblogged this from marco
  3. moreofthesame reblogged this from marco
  4. birdignited reblogged this from marco and added:
    We always just called it the Slut. Why overthink things?
  5. blech reblogged this from iamdanw and added:
    Yes, this was just a UK thing, and more to the point, it was pretty much a naked publicity stunt. Entirely...
  6. caterpillarcowboy reblogged this from adamiss and added:
    I don’t understand, Adam… How can the FDA say what is and isn’t pizza? Isn’t pizza simply a combination of dough,...
  7. squashed reblogged this from marco and added:
    Marco asks, “Did...handle?” I’m sure a highly paid marketting consultant thought of that,...
  8. iamdanw reblogged this from marco and added:
    Lee, marco) Didn’t...get rebranded as Pasta Hut last year? Or was
  9. mercurypdx reblogged this from brianvan
  10. jennifermorris reblogged this from marco and added:
    nickname it The Hut! That’s...second idea they have stolen from me!
  11. brianvan reblogged this from marco
  12. adamiss reblogged this from marco
  13. peroty reblogged this from marco
  14. tjpytheas reblogged this from marco
  15. marco reblogged this from lee and added:
    Hut consider the possibility that fewer people are eating there because the food isn’t very good and is incredibly...
  16. lee posted this