Squashed

Pizza Hut’s possible rebranding to “The Hut” (via Lee)

Marco asks, “Did anyone at Pizza Hut consider the possibility that fewer people are eating there because the food isn’t very good and is incredibly unhealthy, which people are finally starting to care about a little more, rather than the restaurant’s name being one word too long for the “texting generation” to handle?”

I’m sure a highly paid marketting consultant thought of that, then immediately banished the thought. You can’t stay a highly paid marketting consultant for very long if you tell people obvious things they could have thought of themselves. Instead, you need to propose “The Hut” to appeal to “the texting generation.” This impresses the executives who would never have come up with an idea like that. It sounds crazy—but it has to be right! After all, their marketting consultants are the highest paid guys in the business.

(Besides, the texting generation is a bit younger. When they hear “The Hut” maybe they don’t immediately think of that model of physical fitness, Jabba the Hutt.)